Nike: A Difficult Turnaround At A Price That Offers Little Margin Of Safety (NKE)
Nike is undergoing a strategic turnaround toward performance-focused products with improved organizational structure, but faces serious competition from Hoka and On and uncertain execution. At current valuation of 21x adjusted earnings and 27x P/FCF, the stock offers insufficient margin of safety; the author rates it a Hold and would only consider a cautious 5% position below $35 per share.